Thermo Fisher Scientific Associate Market Development Manager - Molecular Biology in Carlsbad, California
The Associate Market Development Manager will assist in the development and execution of marketing programs using a multi-channel go-to-market strategy for a portion of the Molecular Biology product portfolio. This individual will be a key member of the Molecular Biology Market Development team and will work with a broad team, across multiple programs, and support our regional partners to contribute to the overall growth of the Molecular Biology Business, globally.
Assist in the development and execution of strategic marketing plans for a portion of the Molecular Biology portfolio, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
Assist in the development and execution of engaging, bold marketing tactics across multiple marketing programs.
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
Assist in the creation and implementation of marketing content to support multiple channels, including social media, web, video, print, and more.
Collaborate with others including Product Management and commercial teams to develop sales force training and customer education material.
Coordinate with global functions to ensure consistency with brand profiles and company standards.
Work closely with Regional Marketing Development Managers to support execution of marketing programs within their regions.
May perform other related duties as required and/or assigned.
Ability to travel up to 25%, as necessary. Required Qualifications:
1-3 years of experience in marketing, marketing communications, sales, technical service, product management or other closely related position.
Bachelor’s degree or higher in Molecular Biology or related discipline.
Exceptional communication skills as well as analytical, project management and planning skills necessary.
Desire to learn and work across multiple teams.
Strong business acumen and customer focus are essential. Desired Qualifications:
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
Experience with marketing and voice of customer VOC.
This position has not been approved for Relocation Assistance.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.