Thermo Fisher Scientific Audience Development Lead in Carlsbad, California
Thermo Fisher is seeking a highly motivated individual to help drive our objectives to increase personalization and relevancy to each customer, leveraging multiple data science modeling and decision management applications and tools. This position will scale our capability to analytically draw upon customer data and create workflows that deliver the right message at the right time to the right audience in the right marketing channel. The ideal candidate will possess a combination of business and technical skills they will utilize as part of a team to successfully meet the position’s objectives.
Drive data science programs and lead transformation of data science capabilities for Thermo Fisher Scientific
Responsible for building audiences for the data science capabilities to administer the outputs of data science models through marketing channels
Build targeted segments/audiences with online and offline data; first, second and third party data
Develop audiences reaching contacts through multiple channels - email, social, 3rd party sites, partnerships, programmatic buying, etc.
Optimize audience reach efficiency during campaigns to ensure ROI.
Develop best practices for audiences sizing, characteristics and ability to apply demographic and behavioral data insights to audience segments
Define data science analytics and strategy and roadmap
Design and administrate modeling plans
Develop, maintain and improve industry leading targeting and behavioral models to meet and exceed projected targets
Define segmentation based on message content, offer, testing needs and determine data sources required to meet campaign requirements
Work with data science models to develop and interpret targeted customer and prospect profiles utilizing statistical methodologies as well as models and segmentation schemes to develop actionable recommendations
Identify and materialize model improvement opportunities through data exploration and machine learning method innovation
Provides audiences specific to identified needs and timelines (i.e. acquisition, movers, onboarding, upgrade/cross- sell efforts, customer engagement programs, and retention efforts) in support of strategic marketing programs
Continuously reviews selection, exclusion, and suppression logic to ensure accurate identification of target groups and test/holdout groups as applicable.
Frequently evaluate opportunities to enhance process flows
Validate list selection logic, segmentation, offers and dynamic output relating it back to the businesses
Remain updated with the changing of data / sources / flows / customer touch-points
Advocate for processes automation
Other duties and responsibilities as assigned
4+ years of experience with data science
Experience with Query language and Database Management Tools
Experience with in- market application of segmentation schemes, demographic data, and predictive modeling.
Understanding of and experience with all audience development channels - email, social, 3rd party sites, partnerships, programmatic buying, etc.
- Experience using SQL, SAS, IBM Cognos, DMPs, Tableau (or equivalent) for data analysis
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.