Thermo Fisher Scientific Content Strategy Manager in Carlsbad, California
Job Title: Content Strategy Manager
Requisition ID: 58953BR
Location: Carlsbad, CA
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
How will you make an impact?
We are looking for a talented and experienced Content Strategy Manager to join the Biosciences Division’s (BID) Integrated Market Development team. The Content Strategy Manager will lead the development and execution of the division’s content strategy to support high-visibility, high-impact campaigns and projects, and will be responsible for articulating how the strategy will improve our customer experience through the buying journey.
What will you do?
Match global life science and content marketing mega trends with business objectives to develop and manage a global content strategy for BID
Develop content frameworks that are scalable and flexible enough to support the needs of the division’s campaigns, various channels, regions and businesses
Perform detailed content audits within the division, identify gaps and develop plans to address
Develop impactful brand and thought leadership content
Oversee content production guidelines
Define content governance standards for divisional campaigns (and other projects as required)
Lead advocacy and thought leadership for effective content strategy and content marketing
Lead operating mechanisms to share content strategies with various stakeholders
Perform market research, gap analyses and competitor research to identify content opportunities and threats and develop strategies to leverage or mitigate each respectively
Work with the analytics, digital and demand generation teams to develop and report out metrics for content performance measurement and improvement
How will you get here?
Minimum of 5 years content strategy/ development experience
Understanding of analytical data and its role in content strategy and design
Excellent verbal and written communication/ presentation skills
Independent problem solver
Competent and confident collaborator with leadership, business leaders, creative and technical personnel
Ability to work in a deadline, metric-driven environment and handle multiple conflicting priorities
A strong sense of integrity, work ethic and positive can-do attitude
Experience or background in the life science, biotech, healthcare or pharmaceutical industries, a plus
Campaign management and tactical marketing
At Thermo Fisher Scientific, each one of our 65,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.