Thermo Fisher Scientific Digital Market Development Manager - Carlsbad, CA in Carlsbad, California
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
Location/Division Specific Information
We are looking for a driven individual to join our team in Carlsbad, CA. The Digital Market Development Manager is part of the Life Sciences Solutions Group (LSG) which is one of six groups within Thermo Fisher Scientific and is an important part of the company’s total value proposition. With an innovative and broad life sciences portfolio, a strong presence at bench, best-in-class web and e-commerce channels, industry-leading on-site supply center coverage and one of the most technically experienced sales and support teams, LSG brings incredible core strength to the broader company.
How will you make an impact?
The Digital Market Development Manager, will be responsible for leveraging industry trends and company best practices to develop a world-class online experience. Responsibilities span digital content strategy and a monthly scorecard to drive insights and action within the marketing organization. Further, you will be asked to lead major analysis of our marketing programs to identify opportunities to strengthen strategies and plans. An analytical and collaborative approach, experience in analyzing digital trends, expertise in digital marketing (SEM, SEO, Display), and a passion to learn and contribute will make you a perfect fit for the Global Services & Support marketing organization.
What will you do?
Partner with Global Market Development and e-Business team to build an integrated and customer-centric web experience and journey
Analyze and enhance web journeys and identify opportunities to accelerate attachment and lead generation for service contracts and professional services
Partner with digital marketing teams in business units and divisions to integrate service offering
Lead digital reporting including a monthly GSS dashboard with key performance indicators based on company best practices identify key trends and recommended actions
Support Global Market Development team in development and execution of digital marketing campaigns to drive demand for offering and track effectiveness
Develop and manage social media communities to scale customer support and intimacy
Develop digital content to drive online engagement and conversion, including website, email, banners, social media, mobile, video, and more.
Collaborate with LSG resources for best in class digital learning and reapply into Global Services & Support
Educate Global Market Development team on digital trends, opportunities and make recommendations to enhance approach
Allocate and optimize digital marketing budget for maximum ROI
May perform other related duties as required and/or assigned.
How will you get here?
Bachelor’s degree in business, science, or related degree
5 years of experience in digital marketing, e-business, analytics, or other closely related position
Analytical thinking skills and experience in analyzing digital trends on a business
Experience with Adobe Analytics and Power BI preferred
Knowledge, Skills, Abilities
Strong understanding of digital performance metrics, SEO/SEM and e-commerce
Exceptional communication and collaboration skills
Desire to learn, contribute and collaborate across multiple teams
Strong business acumen and customer focus
Some travel may be required (10%)
At Thermo Fisher Scientific, each one of our 65,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com
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Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.