Thermo Fisher Scientific Digital Marketing, Merchandising and Promotions Lead Strategist in Carlsbad, California
Thermo Fisher Scientific is seeking a highly motivated individual to help drive our objectives to increase personalization and relevancy to each customer, leveraging multiple, largely digital, channels. The Digital Marketing, Merchandising and Promotions Lead Strategist will scale our capability to analytically draw upon customer information and provide the right message to the right person at the right time on our website. This position will be responsible for driving the merchandising and promotions strategy plus performance across all categories. Developing the framework for capturing merchandising and promotion analytics and sales data to optimize performance with the integration of current tools and functionality.
Leads web merchandising strategy for Thermo Fisher websites working across the divisions and regions
Work with teams to implement a omni-channel platform that enables streamlining data, enabling continuous engagement with personalized marketing
Drive strategy for effective targeting via audiences and capabilities across the customer buyer journey
Reports on merchandising performance and highlights insights to drive decision-making and initiative prioritization
Stays up-to-date on web merchandising best practices and leverages external resources to improve the performance of the Thermo Fisher website
Partners with strategic pricing and other teams to create effective promotions both at product line, customer and account level
Analyzes KPIs and advises marketing teams of opportunities to optimize campaign performance
Ability to advise technology teams with key recommended enhancements that better our operations and performance
5 years of marketing experience with at least 2 years of web merchandising, commerce, or online retail experience
Dynamic/personalized merchandising experience preferred
Experienced in algorithmic product recommendations
Interpersonal skills: exceptional verbal/written communication, listening skills with attention to detail
Makes insightful decisions based on data and/or analytics
Demonstrated ability to prioritize multiple tasks and work multiple projects concurrently with a sense of urgency to meet deadlines
Experience establishing and maintaining business process documentation and training materials
Team player great at collaborating with inter-disciplinary teams including marketing, sales, customer support, information technology and business executives.
Non-Negotiable Hiring Criteria:
Online Merchandising Experience
This position has not been approved for Relocation Assistance.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.