Thermo Fisher Scientific Digital Marketing Offer Management & Content Strategist in Carlsbad, California
The Offer Management & Content Strategist will be responsible for planning; optimizing, implementing and analyzing offer management activities, including demand gen assets and offers as they relate to the Digital Marketing strategy. The ideal candidate will possess a strong program management background and a strong background in Digital Marketing, content marketing and offer management. You will demonstrate excellent leadership skills that map to Thermo Fisher Scientific core competencies. You must be able to develop and drive high-level strategic initiatives, but you can also roll up your sleeves, dig in and get the job done. You will also be excellent at driving results, being able to coordinate large, multi-functional projects on-time, anticipate bottlenecks, and balance the business needs versus technical constraints. You will be able to participate/influence other stakeholders and senior leaders across the company.
Responsible for contributing to quality customer-facing digital campaigns that drive profitable online sales, and generates Omni-channel guest engagement
Champion relevant content offers and optimize across buyers journey for our target customers and segments
Identify content gaps and missed opportunities. Uncover and develop ways to scale including dynamic offers to get the highest delivery out of each piece being created
Manage content offer lifecycle workflow from creation through approval, editing, publishing/activation, test, measure, curate and maintain. Coordinate launch plans cross multiple channels
Lead Digital Marketing content initiatives by leveraging industry trends, corporate brand, and solution value propositions that drives traffic, engagement, and marketing qualified leads and delivers Omni channel pipeline
Utilizes creative offer strategies through various platforms such as: blog and social media, white papers, website content, video scripts, sales and marketing materials, customer FAQs, case studies, brochures, infographic copy, and demand creation copy
Collaborate with Digital Marketing teams to deliver an effective offer strategy and editorial calendar to enhance our Omni-Channel and Data Science pipeline and align with marketing campaign themes and goals
Clearly communicate at all levels in the organization, including senior management. Maintain relationships with internal business partners and external agencies (as needed)
Provide and report on content offer measurement using a combination of web analytic tools, marketing automation, content management systems and social media management tools
Work with the Digital Marketing Analytics team to define KPIs and determine the effectiveness of content offers, campaigns and channels.
Develop and optimize business processes and procedures including use case/ offer development and roadmaps for micro segmentation, creation and optimization of creative assets, dynamic content creation, template and segmentation rules, and execution workflow
Create cohesive strategy and planning process that integrates key offline events, Omni-channel and Digital Science marketing imperatives, and online specific campaigns
Manage Content scoring, promotion and integrate with delivery platforms
Effectively troubleshoot and problem solve when necessary to keep work on track by using multiple systems to manage the workflow and publishing of content offers daily/weekly
Collaborate with Divisional Digital Marketing teams to ensure content landing pages across devices, site experience and the overall customer journey is optimized for success in relation to driving engagement and scale
4 - 6 years’ experience in content asset and offer marketing
Creative and innovative thinker with the ability to take complex topics and distill into unique, data-driven and actionable content
Deeply understand the marketing cycle from intake through measurement.
Understand decision tree methods and hierarchical application of rule sets.
Understanding of SEO, content categorization and structure, content development, distribution and measurement
Experience developing and managing editorial calendars and organization workflows
Experience in integrating social media and blogs as part of an integrated content strategy
Demonstrated ability for being detail-oriented, self-motivated and driving follow-through
Demonstrate the ability to perform well and remain organized under tight deadlines
Demonstrate the ability and willingness to work together as a team and willingness to take direction from superiors
Have strong analytical skills with ability to drive actions from large data sets
A consistent record of leading a program from conception through completion
Possess critical strategic thinking, readily identify obstacles and offer solutions
Able to assess and develop a plan, run with it, but willing to seek guidance as needed
Strong Excel skills a plus (Pivots, Array Formulas, and Nested Formulas)
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.