Thermo Fisher Scientific Market Development Manager in Carlsbad, California
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
What will you do?
Develop strategic marketing plans for a portion of the Cell Biology portfolio including analysis of customer segments, competitor analysis, business trends, and market opportunities.
Develop and execute engaging, bold tactical marketing plans for new and/or existing brands.
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more.
Develop sales force training and customer education material in collaboration with product management, R&D and commercial teams.
Coordinate with global functions to ensure consistency with brand profiles and company standards.
Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
Work closely with regional marketing development managers to build and execute marketing programs within their regions. May perform other related duties as required and/or assigned.
How will you get here?
5+ years of experience developing marketing strategy and successfully implementing marketing plans.
Exceptional communication skills as well as analytical, project management and planning skills necessary.
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
Strong business acumen and customer focus are essential.
Bachelor’s degree in business, science, engineering or related degree.
Bachelor’s degree in Biology, Biochemistry or related discipline.
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
Experience with marketing and voice of customer VOC.
At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.