Thermo Fisher Scientific Market Development Manager - Cell Therapy in Frederick, Maryland
When you’re part of the team at Thermo Fisher, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
The Market Development Manager is a member of the Cell Culture and Cell Therapy Market Development team and is responsible for the implementation of the Go-to-Market (GTM) strategy and demand generation. S/he will lead the development and execution of channel optimization marketing plans to support the Cell Therapy, Cell Culture and Thermo Fisher BioProduction value propositions. Position reports to the Associate Director of Market Development.
The successful candidate will be a results oriented leader and will coordinate closely with the BioProduction Global Market Development team, and partners at various levels in the company to develop and execute marketing plans and positioning. Additionally, s/he will partner with the Cell Culture and Cell Therapy business, regional marketing, sales, corporate marketing, and executive management to execute integrated marketing programs. S/he acts as project lead and liaison to internal and outside vendors, maintaining excellent professional relationships, in order to facilitate the conversion of marketing ideas and messages into effective marketing programs leading to revenue, improved customer intimacy, and growth in a dynamic environment. Channel responsibility includes but not limited to digital marketing, sales force, and (where applicable) distributors. Scope is global. The successful candidate will have experience in marketing, sales, and have exceptional communication and execution skills paired with exceptional organizational skills and business acumen to achieve goals on time. Experience within the life science market a definite strength.
Develop strategic marketing plans for the Cell Therapy business and other Cell Culture specific that reinforces the GTM value proposition, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
Responsible for campaign development, and creates and implements appropriate marketing content across multiple channels, including social media, web, video and print. Design and develop a segment-appropriate, consistent global BioProduction communication message that hits at minimum bi-yearly, ideally quarterly.
Work with cross-functional teams to create and conduct an engaging on-site customer experience and training materials.
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
Coordinate with global functions to ensure consistency with brand profiles and company standards.
Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
Work closely with regional marketing development managers to build and execute marketing programs within their regions.
Gathers feedback from customers, global and other regional counterparts, and field sales to identify new market trends and opportunities. Uses this information to provide input to broader business/market development strategy to drive a sustainable competitive advantage.
Achieves financial and market goals for BioProduction division. Performs detail analysis & routine reporting around business performance and segmentation.
Lead cross-functional teams as an individual contributor to develop tactical action plans that drive growth in key channels and customer segments.
Develop messaging & tools that communicate the value/brand directly to customers through 10 different channels, including sales force, digital marketing, and trade shows.
Participate consistently and play an active positive role in working through various levels of operating mechanisms to include internal and external partners to achieve goals of the company, customer, and colleagues.
Provide regularly oral and written communication of metrics, successes, failures, best practices etc. to improve the overall operating efficiency of the team.
Must be willing to learn and take coaching from peers and supervisors/superiors, both in success and failure.
Must have a can-do attitude, as well as the ability to overcome failures to produce success with a “never give up” approach.
Field travel as necessary to visit customers, attend trade shows and to keep in touch with the global market-place (30% travel globally).
May perform other related duties as required and/or assigned.
Bachelor’s degree in cell, molecular and/or protein biology or related discipline with >5 years’ experience in a marketing and/or sales role.
Has thorough functional understanding of the corporate market functions, planning and strategy, and in depth knowledge of life science bioprocessing or research markets with knowledge of competitors.
Strong business acumen, marketing experience, and customer focus are essential.
Ability to work on problems of routine to diverse scope.
Ability to influence at a senior level without direct authority. Identifies problems, answers questions, gain cooperation of others and implement efficient solutions.
Demonstrates strong strategic and tactical thinking; must be creative and have the “big picture” viewpoint.
Works well in a fast-paced and dynamic environment.
Has to be able to work cross-functionally and with a variety of business needs and expectations; familiar with matrix organizations.
Possesses excellent written and verbal communication skills, attention to detail and has the ability to communicate internally and externally with different businesses and management levels.
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
- Masters/PhD in a life science area and/or MBA in marketing or business.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.