Thermo Fisher Scientific eMarketing Manager in Hillsboro, Oregon

Job Description

Key Responsibilities:

  • Lead a team of global e-marketing specialists, build e-marketing global programs and sell MSD products.

  • Establishing the direction and goals for MSD’s e-marketing practice and strategy

  • Manage a staff of e-marketing specialists focused in development of email marketing campaigns, online promotions and tools, webinar curricula development, search engine program optimization and PPC, social media and online results measurement

  • Develop, deploy and track comprehensive online campaigns that meet agreed goals associated with each campaign

  • Advising marketing and BU leaders on best use of online tools to drive traffic to MSD products, and secure leads for MSD products

  • Plan the annual e-marketing budget and develop the annual plan reporting results at quarterly milestones

  • Manage and direct all online marketing activities including (but not limited to) the use of e-mail management programs and forms for those activities. Manage online multimedia and other capabilities required to illustrate MSD product differentiation and gain prospect commitment

  • Interface with the marketing, sales and IT functions for lead management linkages and infrastructure requirements associated with list segmentation and reporting.

  • Project and vendor management of data warehouse functionality, enhancements and integration with other business systems

  • Train and motivate personnel in the MSD e-marketing function

Minimum Requirements/Qualifications:

  • Overseas and domestic travel <= 20%

  • Excellent project management skills, with strong technical understanding of web environment and use of online marketing

  • Demonstrated ability to communicate verbally and in writing

  • Demonstrated ability to manage globally distributed personnel

  • Demonstrated strategic planning capability

  • Proven ability to gain consensus, influence organizational behavior, lead decision making process in a matrix-managed organization

  • Proven ability to manage and motivate personnel

  • Excellent verbal, written, presentation and interpersonal skills

  • Demonstrated Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement.

  • Demonstrated Role Model Leader Characteristics:

  • Embody the 4-I values

  • Delight customers

  • Communicate openly and honestly

  • Focus on growth

  • Champion employee development

Non-Negotiable Hiring Criteria:

  • BS degree in Business, Marketing, Computer Science

  • Masters degree a plus

  • 10 years experience in marketing, online marketing or web management

  • Prior experience in scientific industry and familiarity with target customer groups

  • 3 years Eloqua experience at administrative level

  • Experience with Microsoft Dynamics is a plus

  • Global experience an added benefit

If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here at https://jobs.thermofisher.com/page/show/eeo-affirmative-action-statement#accessibility for further assistance.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.