Thermo Fisher Scientific Regional Marketing Manager – Ion Chromatography and Sample Preparation in Remote / Field, Alabama

Job Description

Job Title : Regional Marketing Manager – Ion Chromatography and Sample Prep

Location : United States- remote

Number of direct reports: None (Individual contributor role)

When you’re part of the team at Thermo Fisher, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

The Regional Marketing Manager has responsibility for executing regional marketing strategy, campaign execution and demand generation for the Ion Chromatography/Sample Prep business unit. The role will be the key interface to represent Regional Sales marketing needs with Vertical and Business Unit Marketing. This position will develop and drive marketing programs resulting in measureable impact on leads, revenue and market share gains. Partnering with the Commercial organization, you will provide direct marketing, web, events and training support. You will also provide regional marketing perspective on market dynamics, competitive opportunities, customer requirements and sales force pipeline needs.

Essential Duties and Responsibilities

  • Collaborate and align with the Americas Sales Region, Ion Chromatography and global marketing to develop annual marketing strategy and plans to achieve revenue and profitability targets.

  • Execute regional marketing programs targeting segments that drive demand generation, pipeline health and new contacts in these segments.

  • Work with Business Unit Product Marketing, the Sales Region and the global teams on developing go-to-market strategy for new product launches (NPIs) to achieve revenue goals and market adoption.

  • Implement digital-based nurturing programs and telemarketing campaigns targeted at CMD’s install base as well as cold or unqualified leads to strengthen the pipeline.

  • Drive ROI performance for key marketing programs and product launches.

  • Provide quarterly market and competitive updates pertaining to technology trends, new products, compelling applications or adjacent market opportunities.

  • Develop regional relationships with key opinion leaders that can provide testimonials or endorsement for Thermo Scientific solutions to trade publication editors and journalists.

  • Conduct regional VOC directly or in collaboration with CMD’s Market Intelligence & Research team to assess the impact of product positioning, brand equity, customer satisfaction and marketing effectiveness.

  • Coordinate Quick Market Intelligence (QMI) input for the Region.

  • Share best practices, effective regional strategies and high ROI campaign approaches with the global and regional marketing teams around the world.

Minimum Education and Experience Requirements

  • Bachelor’s degree in Biology or Chemistry; MS, Ph.D. or MBA highly desirable.

  • 5-10 years marketing experience with solid scientific technology and market knowledge

  • Significant knowledge and experience with chromatography or related analytical instrumentation

  • Proven experience and capabilities in regional strategy development and execution

  • Demonstrated results (SRLs) driving targeted campaign initiatives utilizing web, search, social media, advertising and events channels

  • Highly self-motivated leader with ability to manage and prioritize multiple projects

  • Ability to travel 30-40% (internationally at times)

At Thermo Fisher Scientific, each one of our 65,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.