Thermo Fisher Scientific Manager Strategic Marketing, Liquid Biopsy in South San Francisco, California

Job Description

Job Titl e: Manager Strategic Marketing, Liquid Biopsy

Requisition ID: 68960BR

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

Location/Division Specific Information

South San Francisco, CA

How will you make an impact?

The Market Development Manager for our Clinical Next-Generation Sequencing Division is responsible for product launch and communicating our portfolio of Clinical solutions to in vitro diagnostic applications customers. The successful candidate will be a member of our Global Market Development Team, responsible for setting the strategic direction and tactical implementation of activities and deliverables supporting key product lines and application areas, and executing-to-plan in cross-functional teams. S/he will drive all aspects of the downstream marketing effort for product lines focused on Clinical application areas.

What will you do?

  • Develop strategic, multi-channel integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs

  • Guide the development of copy and creative content for Next Generation Sequencing Clinical Oncology markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation

  • Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more

  • Develop sales force training and customer education material in collaboration with product management, R&D, regional marketing, and commercial teams

  • Develop and manage a robust lead generation funnel

  • Coordinate with global functions to ensure consistency with brand profiles and company standards

  • Collaborate and ensure alignment of marketing plans and sales training materials among Product Management, Regional Market Development, Commercial Partners, and other stakeholders

  • Successfully engage with advertising agencies and marketing program managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials

  • Maintain campaign metrics dashboards to measure the effectiveness of marketing activities

  • Maintain knowledge of the trends and competitive activity

  • Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment

  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs

  • Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation

How will you get here?

  • Bachelor of Science degree in Biology, Molecular Biology, Genetics, Immunology, or other life science. Alternatively, degree in Marketing, Communications or Business, with previous work experience in biotechnology, medical devices, or pharmaceutical industry is also acceptable. Advanced scientific degree or MBA is a plus

  • 4+ years of proven hands-on experience in marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostic arenas. Experience marketing IVD products is desirable

  • Digital marketing expertise with proven campaigns in display advertising, search engine marketing, social, video and automation approaches

  • Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment

  • Self-starter and collaborative within project teams, and successful track record working in complex, matrix environments

  • Exceptional skill managing complex marketing projects with a strong attention to detail

  • Adept at building and maintain relationships with customers and key opinion leaders

  • Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance

  • Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables

Knowledge, Skills, Abilities

  • Excellent written and oral communication skills

  • Experienced and adept with Microsoft Word, Excel, PowerPoint, and Outlook

  • Approximately 10-15% domestic and international travel

At Thermo Fisher Scientific, each one of our 65,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Apply today!

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here at for further assistance.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.